The Magic Formula that will change your business forever...

You understand that having a strong brand is a good move for your business. But building that brand, well... that’s a whole other story. A new website, a new logo, new business cards... it never ends. Maybe you’ve already tried spending a bunch of money with a web design company that claimed to have the right and  things just didn’t really work. Or you hired a marketing agency but your campaigns tanked and no one really responded to your message. Web designers and marketers are rarely branders.  In fact, few people really understand what building a brand today actually means. Branding isn't a website or business cards. It's not SEO or marketing. It's a delicate mix of tried and true business strategy mixed with bold, out-of-the-box creative thinking. Branding is the feeling your audience gets when they meet you. It’s a rare breed that can mix strategy with creativity. It took us a lot of years and a ton of practice to actually get it right. But, having worked with major brands like Ben & Jerry’s, Coca Cola, and Western Digital AND having our own small business experience, we’ve created something we think is pretty magical. Our “Magic Formula” is called The Golden Triangle. It’s our model of what it takes to get branding right: Language + Identity + Customer Experience = Brand Your Language is your copy. It’s the words you use. Your language needs to be simple and concrete. And you need to have a distinct tone of voice that sets you apart. Your Identity is your brand’s personality. Your look and feel. It’s the details that differentiate you from everyone else and attracts the right people to you. Your Customer Experience is how your customers experience your business. This is the thing most people miss but it’s probably the most important piece. How do you meet your customers where they are and help them get where THEY’RE going? Get these three things right and you have a formula for success.  We find the balance. Between strategy and creativity. Between aspirational and functional.  And we do it with you. So it looks and feels authentic to you and your vision. It's not a website, or business cards. It's The Brand Roadmap. It's your brand customized and defined to perfectly speak to the right customers for your business.  We’ve done it quickly and affordably for dozens of clients who say things like: “The Brand Roadmap was the best investment I’ve ever made in my business” and “The Brand Roadmap was a game changer.” We don’t mind tooting our own horn but we’ll never hard sell you. Ever. We truly believe in our product but if it’s not a fit no worries.  Book a call with us and let’s go from there.

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