Live By Design Not By Default.

Thoughts and musings to help you brand better and thrive in business and life.

Why Yellow Is By Far the Best Color For Your Logo

Yellow is an amazing color. First it’s the color of the sun - a color we associate with energy, daytime, vibrancy, heat. Van Gogh used yellow often…

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Be Specific. Impact Lies in Concrete Language.

The theme for this week is concrete language - language that creates a very clear vision in your audience’s mind. Businesses - especially service…

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Practice Creativity with These Book Recommendations

A friend asked me yesterday for some resources on creativity. He was looking to strengthen his own skills at creative problem solving at work.…

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Creating Urgency by Tapping into your Audience’s Larger Vision

I think one of the problems I've noticed creatives run into when trying to sell their work or services is a lack of urgency on the part of their…

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10x Creativity by Not Judging Your Own Ideas

Creativity can only exist in a judgement free environment. As soon as judgement takes hold, particularly from our own mind, creativity is stifled.…

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Go from Reactive to Proactive and Write Your Own Future

Where do you see your business in 2 years? 5 Years? Where do you see your business in 10 years and what kind of lifestyle do you want to be living by…

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Forget Content. Context Is How to Get People to Remember You

The human mind is a context machine; we think in context. Context is what allows our minds to make meaningful connections that persist. If you look…

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Why I Spent Three Days Alone in the Wilderness

Last week I did my first solo trip into the wilderness for three days and in the process moved closer to a life dream. First let me begin by saying,…

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The Power of Storytelling Beyond Sales

Every business or enterprise has a story and when told well, it's one of the most impactful ways to communicate your message. In business, we tell a…

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Using Simple Ideals to Create Powerful Communication

I love the work of Jim Stengel, brand consultant, educator and former Global Marketing Director for Proctor & Gamble. In his book "Grow" Jim…

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Just to Clarify, Branding is NOT Just Your Logo

I've had several conversations this week that have led to this post... It seems several people I've spoken to recently mistakenly equate branding…

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A Small Step to Failure

We hear a lot these days about the idea of failing fast and often. And as long as you're able to learn from your failures it actually is a great…

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It IS Important

I used to be very scared of making something "important" to me because I was scared of failing at it. I used to say "Money isn't important to me." or…

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The Clarity of Purpose Brand Strategy…

Ok, so obviously there is incredible nuance to brand strategy, marketing and messaging. But sometimes the simplest approach is the most elegant. If I…

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Go for No…

I don't remember where I heard this - But over the last few months I've had sales success using the motto, "Go for no." What's it mean? Glad you…

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Being productive doesn’t mean being a machine…

I don’t like the word “productivity”- Not that I don’t like being productive, I do. But I’d love to challenge the notion that productivity is some…

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Minimum Viable Product isn’t just for tech startups…

Yesterday a friend asked me for some advice. Upset by everything that’s going on with police shootings in the US, she wanted to encourage people to…

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